Skip to content

It all started with Krok

Matchly is Clémence and Krokmou, her Hungarian Mudi and the brand's mascot. Together they make matching accessories in France, from rescued fabric, in small batches.

A woman in a brown jacket walking a black dog on a leash across a field of tall golden grass
Clem & Krok
A black curly-haired dog with a red collar lying on the grass
the boss

the real founder

Two of us, one walk at a time

  • A woman walking her dog down a country path at sunset
  • A shaggy black dog with a wide grin
  • A woman in a cream jumper on a country path, wearing the olive green corduroy fanny pack, with a ginger cocker spaniel on the matching olive green leash and collar
  • A woman in sunglasses hugging a happy dark-coated dog with its tongue out, in a sunny field
  • A woman in a black jacket walking a small black dog on a forest path, seen from behind
  • A black dog with pricked ears sitting upright at dusk

Krok came home on a rainy Sunday, all ears and opinions. By the end of the first week he had a favourite path, a favourite puddle and a firm view on how long a walk should last: longer.

Our days slowly took their shape around those walks. Early mornings when the fields are still grey, long Sunday loops, the quick one in the rain that somehow always turns into an hour. That's where we became a team.

Somewhere along the way, I wanted us to look like a team too.

I wanted to feel like myself out there, not like someone who had given up on her style the day she got a dog. Everything I found was either good-looking and useless, or practical and dull. So one evening I sat down at the kitchen table with a roll of rescued corduroy and started drawing.

Krok still tests every prototype, mostly the treat pocket. I still stamp each medal by hand, letter by letter, thinking about the dog who will wear it. Matchly is still the two of us, out walking. There are just a lot more of you walking alongside now.

Clem & Krok

For dog parents who refuse to choose.

  • Dogs are family

    They deserve the same care and consideration as anyone else at home.

  • Made in France

    Small batches, no overproduction, limited editions that follow the rescued fabric.

  • Style, no compromise

    Having a dog should never mean giving up on your own look.

  • Built in the open

    Fabric sourcing, suppliers, decisions, struggles: nothing hidden.

From the roll to your walk

Corduroy, brass and a few pairs of hands, all in France.

  1. Folds of corduroy fabric in several colours

    A rescued roll

    French corduroy from recycled rolls, certified Oeko-Tex Standard 100 and GOTS.

  2. Hands guiding green fabric through a sewing machine

    A French workshop

    A specialist partner workshop makes every piece, in small batches.

  3. Antique brass buckles and fasteners laid out on a pale surface

    Solid brass

    Never plated. It takes on a patina instead of being thrown away.

  4. A round brass medal engraved with a dog's name, hanging from a collar against thick ginger fur

    Stamped by hand

    Clémence stamps each medal herself with your dog's name and a symbol.

Limited, for real

Our corduroy comes from limited rolls of rescued fabric. Once a colour or a batch is gone, that exact combination is never made again. Real scarcity of material, not a marketing trick.

See the drops
Close-up of olive green corduroy, its ribs catching the light

when it's gone, it's gone

Follow the adventure

Matchly is built in the open: fabric sourcing, supplier choices, decisions, struggles, and Krok's opinion on all of it. Come along, and vote on what comes next.

join the community!

  • A woman taking a selfie with her dog by a window
  • A small ginger dog running through a field with a stick
  • A scruffy black and white dog sitting happily in a sunny garden
  • A brown dog running out of the water, mouth open
  • A dog rolling on its back in the grass
  • A happy corgi in a bandana trotting on the grass

Ready to match?

Pick a set, pick a colour. All beige or all olive green, head to paw.

Shop the sets

Your cart